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By partnering with Varsity Spirit, we can help your brand reach
America’s most spirited and influential centennial leaders and their parents.

2.3M ATHLETES & SPECTATORS

2.3M ATHLETES & SPECTATORS

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45K SCHOOL REACH

45K SCHOOL REACH

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LARGEST FOOTPRINT IN U.S.

LARGEST FOOTPRINT IN U.S.

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LEADER IN CHEER & DANCE NEWS

LEADER IN CHEER & DANCE NEWS

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LIVE STREAMING

LIVE STREAMING

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YEAR ROUND CONNECTION

YEAR ROUND CONNECTION

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DISNEY PARTNERSHIP

DISNEY PARTNERSHIP

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R & D OPPORTUNITIES

R & D OPPORTUNITIES

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HEARD ON & OFF THE FIELD

HEARD ON & OFF THE FIELD

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YOUTH MARKETING LEADERS

Varsity has a deep, multi-year relationship with cheerleaders that can present brands with unique opportunities.

STUDENT LEADERS

Varsity cheerleaders and dancers are an integral part of school leadership and influential brand builders within their community.

PARTNER FOCUS

The Varsity partnership team is committed to creating a custom program to fit your brand.

BRAND EXTENSION

Varsity also provides you with a unique opportunity to extend your brand through other members of the Varsity Brands family.