VARSITY SPIRIT. WE ARE CHEERLEADING!
Since its founding in 1974 by Jeff Webb, Varsity Spirit has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. By combining high energy entertainment with traditional school leadership, Webb and his organization have driven the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide.
Varsity Spirit is comprised of the leading organizations and brands in the various cheerleading segments, including its educational camps and clinics, competitions, and uniforms.
While Varsity Spirit’s heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading’s influence and profile. The organization’s commitment to the health and well-being of the young people who participate is embedded in its high-quality educational curriculum and its leadership in establishing instructional safety standards.
Varsity Spirit, a part of Varsity Brands, is focused on elevating student experience- in sport, spirit, and achievement. We are the recognized leader in team athletic gear, the driving force in cheerleading, and the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.