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So far varsitysponsor has created 18 blog entries.

Take Note: Millennials Are Alert Media Consumers

Millennials are incredibly savvy media consumers. They’re the first generation to experience non-traditional news sources as a norm, yet they’re also highly critical of sources that aren’t considered truthful. In fact, Ypulse - a leading authority on young consumers – recently found that 74% of 18 to 36-year-olds identify ‘fake news’ as one of the [...]

By |2018-11-02T14:56:02+00:00November 2nd, 2018|Youth Marketing|

Charitable Teens Make Loyal Customers

Brand loyalty begins in youth.  Teenagers are selective and continually on the lookout for brands that care, and this is especially true of teens who volunteer.  These charitable consumers enjoy supporting nonprofits and support brands that do the same.  When you connect with these special teens, you potentially score lifelong customers. Who are these teens? [...]

By |2018-11-02T14:58:32+00:00October 24th, 2018|Youth Marketing|

Snapchat and Instagram: A Battle for the Time of Centennials and Millennials

Instagram and Snapchat are two of the most popular apps among today’s youth. For both Millennials and Centennials, being able to capture moments through their day and share those special moments with their friends and family is one of the hallmarks of these technologically savvy generations. However, while these generations certainly use technology more [...]

By |2018-11-02T14:50:17+00:00November 29th, 2017|Youth Marketing|

Centennials: How New Perspectives Are Changing Markets

The Centennial generation represents a significant societal departure from the culture and global outlook of previous older generations such as Millennials and Gen Xers. Since Centennials make up the global youth population, they represent an extraordinarily powerful and influential presence in the current marketplace. As brands eager to reach Centennials look for ways to effectively [...]

By |2018-11-02T14:51:42+00:00October 25th, 2017|Youth Marketing|

Gen Z, a Generation Dominated by Mobile-Reliance

Generation Z, the global youth population, is quickly taking over the current marketplace. With ages ranging from young teenagers to adults in their early twenties, this group represents one of the largest generations in the world and consequently one of the most influential groups in determining how different brands successfully engage their consumers. A technology-dominated [...]

By |2018-03-21T15:40:19+00:00July 26th, 2017|Youth Marketing|

Millennials and Mobile Phones: How Are They Spending Their Time?

It’s no secret that today Millennials use their phones for almost everything. Indeed, it’s almost unheard of for a Millennial to not own some kind of mobile device, let alone for them to not be looking at their phone almost constantly. In fact, according to YPulse’s report on Millennials’ mobile social world, 63% of Millennials [...]

By |2018-03-21T15:40:19+00:00July 21st, 2017|Youth Marketing|

Beautycon 2017: The Five Biggest Trends of the Year

One of the largest and most profitable industries in the current marketplace is the beauty industry. Annually generating billions of dollars, the beauty industry holds enormous significance for both Millennials and Gen Zers. Beautycon, an annual worldwide event with meetings held in cities across the globe, is one of the largest gatherings of beauty brands, [...]

By |2018-03-21T15:40:19+00:00July 18th, 2017|Youth Marketing|

Centennials and Social Media: How It Affects Identity

Centennials are growing up in a world dominated by technology and social media. Social media now affects almost every aspect of Centennials’ lives, from how they make and keep friends to how they form their opinions about the world. In order to understand Centennials and their identity, it is crucial to determine in what specific [...]

By |2018-03-21T15:40:19+00:00July 18th, 2017|Youth Marketing|

Gen Zers and Prom Spending

For many teenagers, prom is not simply an annual dance with their friends. Rather, prom is a significant social event that represents a cornerstone of adolescence. Because prom is much more than just a dance, teens are spending increasingly more money on this evening to ensure that they have the perfect night. In fact, every [...]

By |2018-03-21T15:40:19+00:00May 24th, 2017|Youth Marketing|