Millennials are incredibly savvy media consumers. They’re the first generation to experience non-traditional news sources as a norm, yet they’re also highly critical of sources that aren’t considered truthful. In fact, Ypulse - a leading authority on young consumers – recently found that 74% of 18 to 36-year-olds identify ‘fake news’ as one of the [...]
Teens can be loyal to many brands There seems to be a misunderstanding that teen consumers lack brand loyalty and brands lack ways to reach them. Not so, says Joeri Van den Bergh, author of How Cool Brands Stay Hot. Van den Bergh notes that youth consumers are not disloyal to brands, but, loyal to [...]
Brand loyalty begins in youth. Teenagers are selective and continually on the lookout for brands that care, and this is especially true of teens who volunteer. These charitable consumers enjoy supporting nonprofits and support brands that do the same. When you connect with these special teens, you potentially score lifelong customers. Who are these teens? [...]
Instagram and Snapchat are two of the most popular apps among today’s youth. For both Millennials and Centennials, being able to capture moments through their day and share those special moments with their friends and family is one of the hallmarks of these technologically savvy generations. However, while these generations certainly use technology more [...]
The Centennial generation represents a significant societal departure from the culture and global outlook of previous older generations such as Millennials and Gen Xers. Since Centennials make up the global youth population, they represent an extraordinarily powerful and influential presence in the current marketplace. As brands eager to reach Centennials look for ways to effectively [...]
Generation Z, the global youth population, is quickly taking over the current marketplace. With ages ranging from young teenagers to adults in their early twenties, this group represents one of the largest generations in the world and consequently one of the most influential groups in determining how different brands successfully engage their consumers. A technology-dominated [...]
It’s no secret that today Millennials use their phones for almost everything. Indeed, it’s almost unheard of for a Millennial to not own some kind of mobile device, let alone for them to not be looking at their phone almost constantly. In fact, according to YPulse’s report on Millennials’ mobile social world, 63% of Millennials [...]
One of the largest and most profitable industries in the current marketplace is the beauty industry. Annually generating billions of dollars, the beauty industry holds enormous significance for both Millennials and Gen Zers. Beautycon, an annual worldwide event with meetings held in cities across the globe, is one of the largest gatherings of beauty brands, [...]
Centennials are growing up in a world dominated by technology and social media. Social media now affects almost every aspect of Centennials’ lives, from how they make and keep friends to how they form their opinions about the world. In order to understand Centennials and their identity, it is crucial to determine in what specific [...]
For many teenagers, prom is not simply an annual dance with their friends. Rather, prom is a significant social event that represents a cornerstone of adolescence. Because prom is much more than just a dance, teens are spending increasingly more money on this evening to ensure that they have the perfect night. In fact, every [...]
