It’s no secret that today Millennials use their phones for almost everything. Indeed, it’s almost unheard of for a Millennial to not own some kind of mobile device, let alone for them to not be looking at their phone almost constantly. In fact, according to YPulse’s report on Millennials’ mobile social world, 63% of Millennials [...]
One of the largest and most profitable industries in the current marketplace is the beauty industry. Annually generating billions of dollars, the beauty industry holds enormous significance for both Millennials and Gen Zers. Beautycon, an annual worldwide event with meetings held in cities across the globe, is one of the largest gatherings of beauty brands, [...]
Centennials are growing up in a world dominated by technology and social media. Social media now affects almost every aspect of Centennials’ lives, from how they make and keep friends to how they form their opinions about the world. In order to understand Centennials and their identity, it is crucial to determine in what specific [...]
For many teenagers, prom is not simply an annual dance with their friends. Rather, prom is a significant social event that represents a cornerstone of adolescence. Because prom is much more than just a dance, teens are spending increasingly more money on this evening to ensure that they have the perfect night. In fact, every [...]
Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes [...]
Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often [...]
One of the largest, most influential consumer groups in the current marketplace is Generation Z. This generation, also known as Centennials, encompasses the global youth population, a group comprising millions of youth eager to make their mark on the current culture. These young yet very influential consumers are passionate about maintaining brand authenticity and originality [...]
Our current culture is one that is constantly advancing and evolving. Marketing is no exception. Indeed, digital marketing in our modern age is beginning to look significantly different than it has in years past. This is due to the advent of influencer marketing. This type of marketing relies on digitally famous individuals who are paid [...]
To older generations, the Centennial generation may seem like an impossible enigma. Characterized by speed, innovation, and experimentation, Centennials are a challenging generation for marketers to understand much less successfully reach. The fact that such a complex generation holds so much power and influence in the current marketplace can certainly be intimidating for marketers. However, [...]
With millions of eager, influential members, the Centennials and young Millennials who make up today’s youth marketplace represent one of the largest and most important audiences for marketers to reach. However, as culture constantly evolves, the youth marketplace also looks different from year to year. This year is no exception. Understanding these shifts in Centennials’ [...]
